Technical SEO
Fixes & Audits
We fix the technical issues that stop your site from ranking — crawl errors, indexing problems, broken structure, Core Web Vitals, and schema. Clean foundations lead to better rankings.
Technical SEO: The Foundation Every Site Needs
You can publish the best content in your niche and still not rank — because search engines cannot crawl your pages, index them correctly, or understand your site structure. Technical SEO fixes the invisible problems that hold rankings back.
At Prateeksha Web Design, we run structured technical audits across WordPress and Next.js sites, identify what is blocking rankings, and fix it systematically — crawlability, indexing, Core Web Vitals, canonical errors, schema, and internal linking.
Technical SEO is not glamorous, but it is the single highest-leverage work you can do to make everything else — content, backlinks, and on-page optimization — actually work.
Six pillars we audit and fix
We ensure search engines can find and index all the right pages: robots.txt, XML sitemaps, crawl budget, noindex misuse, and orphaned pages that never get crawled.
We measure and improve LCP, INP, and CLS — the Google performance signals that affect rankings and user experience. Includes image optimization, layout stability, and render-blocking fixes.
Duplicate content, redirect chains, self-referencing canonicals, and URL parameter issues confuse search engines. We audit and resolve these to consolidate authority to the right pages.
We implement and validate schema markup for Organization, Service, FAQ, BreadcrumbList, and WebPage — helping search engines understand your content and enabling rich results.
Strategic internal linking distributes PageRank to important pages and helps search engines understand site hierarchy. We audit and improve link depth, anchor text, and pillar-cluster architecture.
URL structure, breadcrumb navigation, page depth, category hierarchy, and logical URL patterns — we ensure your site architecture supports both users and search engine crawlers.
Technical SEO Services
What We Fix & Optimize
Each of these is a self-contained diagnostic-plus-fix pass — you get a before/after log of exactly what changed on the site.
Findings are pulled from crawl data and Search Console, not assumptions, so every fix maps to a specific issue we found.
SEO Audit + Priority Roadmap
You get a full crawl report with every issue ranked by how much it's likely costing you in rankings.
- Full site crawl using Screaming Frog / Ahrefs to surface every technical issue, not a sample.
- Indexing review comparing what's indexed, noindexed, excluded, or wrongly canonicalized in Search Console.
- On-page audit: title/meta coverage, heading structure, and internal linking gaps.
- Roadmap split into quick wins, medium-term fixes, and long-term structural work, in priority order.
Crawl & Indexing Fixes
You need Google to actually reach and index the pages that should be ranking, not just the ones it stumbles onto.
- Robots.txt audit and correction so crawlers aren't blocked from important sections.
- XML sitemap creation, cleanup, and resubmission through Google Search Console.
- Noindex tag audit to remove incorrect noindex directives sitting on pages that should rank.
- Orphaned page detection and internal link fixes so every page is reachable by crawl path, not just sitemap.
Core Web Vitals & Speed Optimization
You want measured LCP, INP, and CLS scores to move out of the 'poor' or 'needs improvement' bands in Search Console.
- Image audit: compression, next-gen formats (WebP/AVIF), responsive sizing, and lazy loading.
- CLS fixes: reserved space for images, ads, and embeds; font-loading strategy to prevent layout jumps.
- LCP improvements: render-blocking resource removal, resource preloading, and server response time checks.
- Stack-specific tuning — caching configuration for WordPress, ISR and image optimization for Next.js.
Schema Markup & Structured Data
You want your pages eligible for rich results — FAQ dropdowns, breadcrumbs, star ratings — instead of a plain blue link.
- Organization, WebSite, and LocalBusiness schema implemented for core brand signals.
- Service, Product, and FAQ schema added to the specific page types that carry each content type.
- BreadcrumbList schema matched to your actual URL hierarchy for accurate navigation signals.
- Every schema block validated against Google's Rich Results Test before it ships.
Redirect & Canonical Cleanup
You want authority from old links and pages flowing to the right current URL instead of leaking through chains.
- Redirect chain audit that collapses multi-hop redirects down to a single direct 301.
- Canonical tag review to fix self-referencing errors, duplicate canonicals, and cross-domain mismatches.
- URL parameter handling configured in Search Console so tracking params aren't treated as separate pages.
- HTTPS clean-up to remove mixed-content warnings left over from a migration.
Internal Linking Improvements
You want your highest-value pages to get more internal link equity than they currently do.
- Money-page audit identifying pages with too few internal links pointing at them, then fixing that gap.
- Anchor text audit replacing generic 'click here' links with keyword-relevant anchor text.
- Pillar-cluster linking that connects blog content back to the relevant service pages it should support.
- Breadcrumb and navigation link review to keep hierarchy signals consistent with the sitemap.
Pricing
Technical SEO Pricing
Technical SEO doesn't have to be expensive. Choose from a one-time audit, a focused implementation sprint, or an ongoing monthly retainer that keeps your site's technical foundation clean as it scales.
+ $0 one-time setup fee
One-Time Audit
Get the full picture of your technical SEO health
Ideal for businesses that want to understand exactly what technical issues are holding back their rankings before committing to ongoing SEO work.
- Full technical SEO crawl audit
- Indexing + robots.txt + sitemap review
- Core Web Vitals assessment (LCP, CLS, INP)
- Redirect + canonical + duplicate content review
- Schema markup review and gaps
- Internal linking analysis
- Prioritized action roadmap (quick wins + long-term)
- Delivered within 5 business days
+ $0 one-time setup fee
Technical Fix Sprint
Audit + hands-on implementation of all critical fixes
Best for businesses that want issues identified and fixed, not just reported. Includes the full audit plus implementation of all critical technical SEO corrections.
- Everything in One-Time Audit
- Crawl + indexing fixes implemented
- Redirect chain cleanup
- Canonical tag corrections
- Schema markup implementation
- Core Web Vitals improvements (image + render fixes)
- Robots.txt + sitemap corrections
- Google Search Console configuration
- Before/after comparison report
+ $199 one-time setup fee
Ongoing Technical SEO
Monthly monitoring, fixes, and Search Console management
Designed for growing sites that need continuous technical SEO maintenance — catching new issues, implementing fixes, and monitoring performance every month.
- Monthly technical SEO audit + monitoring
- Crawl error and indexing issue fixes
- Core Web Vitals monitoring and improvements
- Redirect + canonical + schema maintenance
- Google Search Console weekly checks
- Internal linking improvements (ongoing)
- Monthly technical SEO report
- Priority support via email/chat
- Website design + frontend code handover after 12 months where applicable
Ownership note: After 12 months on the ongoing plan, handover includes the website's design and Next.js frontend source code where applicable. Proprietary backend systems, licensed assets, SEO workflows, and third-party configurations are not included unless specifically agreed.
Setup fee note: The one-time setup fee covers initial audit, tracking configuration, Search Console setup, and workflow preparation.
Related Services
Technical SEO & Website Work
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Trusted for Technical SEO
Businesses choose Prateeksha to fix the technical SEO issues that are quietly suppressing their rankings.
We focus on real fixes, clear documentation, and measurable improvements — not audit reports that gather dust.
FAQs
Technical SEO — Frequently Asked Questions
Answers to the most common questions about technical SEO audits, fixes, and what results to expect.
Have a specific issue? Share your URL and we'll tell you what we find.
Technical SEO covers everything that affects how search engines crawl, index, and understand your website — robots.txt, sitemaps, redirects, canonicals, page speed, schema, and site structure. Without a clean technical foundation, even the best content won't rank consistently.
Our audit covers crawlability, indexing, sitemap and robots.txt configuration, redirect chains, canonical errors, duplicate content, Core Web Vitals (LCP, CLS, INP), schema markup, internal linking, and page depth. You receive a prioritized roadmap with specific fixes and their expected impact.
Some fixes — like resolving indexing blocks or correcting noindex tags on key pages — can show ranking improvements within a few weeks. Speed improvements can affect bounce rate and engagement almost immediately. More structural fixes tend to compound over 1–3 months.
Both options are available. The One-Time Audit gives you a full prioritized report. The Technical Fix Sprint includes hands-on implementation. The Ongoing Technical SEO plan includes both monthly monitoring and fix implementation.
Yes. We handle technical SEO for WordPress sites (including plugin configuration, .htaccess, caching), Next.js sites (metadata, robots.ts, sitemap.ts, ISR), and custom stacks. The audit and fix approach is adapted to your specific technology.
Core Web Vitals are Google's page experience signals: LCP (how fast the main content loads), CLS (layout stability), and INP (how responsive the page is to interaction). Poor scores can suppress rankings and increase bounce rate. We measure and improve all three.
Schema markup is structured data that tells search engines exactly what your page is about — whether it's a service, FAQ, organization, or product. It enables rich results in Google (star ratings, FAQs, breadcrumbs) and improves click-through rates from search.
Each redirect in a chain loses a small amount of PageRank. A five-hop redirect chain can significantly dilute the authority flowing to your target page. We collapse chains to single direct 301 redirects so authority flows cleanly to the correct destination.
For many fixes — meta tags, schema markup, internal linking, sitemap submissions — we only need CMS/admin access. For server-level fixes (redirects, .htaccess, caching headers), we need server or hosting access. We'll specify what access is required before starting.
Technical SEO covers infrastructure: crawling, indexing, speed, structure, and schema. On-page SEO covers content and intent: titles, headings, keyword usage, and content quality. Both matter, but technical issues must be resolved first — otherwise on-page improvements have limited effect.